How to manage remote leadership in lockdown? Will the world of marketing in the MENA region change forever? What keeps the brand leaders in the region awake at night? These are some of the talking points the ‘Marketers from MENA’ series explores.
First aired: Tuesday 5th October
Once you are logged in, you can rate this session
More From LYNX LIVE PANELS & KEYNOTES
Insight into how MENA's senior creatives are navigating 2021, as well as the new era of conversation for business in the region. Sessions also look at how the industry is creating for the age of content, as well as how augmented reality is driving business reality.
25 mins
This panel will address conversational commerce and how agencies and customers are using this strategy to boost growth, as well as look at how to maximise the c-commerce opportunity in this region.
19 mins
We hear the word 'authenticity' tossed around a lot in the media lexicon. But what does it really mean? And how does one create authentic content in an age when buzzwords prevail and trends move at the speed of the internet? TikTok has been...
18 mins
This session offers an in-depth analysis of themes and trends seen at Cannes Lions from MENA, as well as insightful statistics and comparison. Watch this session to help understand MENA's benchmark on the global creative stage.
25 mins
This panel will address conversational commerce and how agencies and customers are using this strategy to boost growth, as well as look at how to maximise the c-commerce opportunity in this region.
19 mins
We hear the word 'authenticity' tossed around a lot in the media lexicon. But what does it really mean? And how does one create authentic content in an age when buzzwords prevail and trends move at the speed of the internet? TikTok has been...
18 mins
This session offers an in-depth analysis of themes and trends seen at Cannes Lions from MENA, as well as insightful statistics and comparison. Watch this session to help understand MENA's benchmark on the global creative stage.
25 mins
This panel will address conversational commerce and how agencies and customers are using this strategy to boost growth, as well as look at how to maximise the c-commerce opportunity in this region.
19 mins
We hear the word 'authenticity' tossed around a lot in the media lexicon. But what does it really mean? And how does one create authentic content in an age when buzzwords prevail and trends move at the speed of the internet? TikTok has been...