TikTok Presents Creating for the Age of Content

Talent: Sami Moutran - TIKTOK

Category: LYNX LIVE PANELS & KEYNOTES

We hear the word 'authenticity' tossed around a lot in the media lexicon. But what does it really mean? And how does one create authentic content in an age when buzzwords prevail and trends move at the speed of the internet? TikTok has been able to crack the code capturing the joy and imagination of the fastest growing global community - and they're sharing it right here.

First aired: Tuesday 5th October

Once you are logged in, you can rate this session

More From LYNX LIVE PANELS & KEYNOTES

Insight into how MENA's senior creatives are navigating 2021, as well as the new era of conversation for business in the region. Sessions also look at how the industry is creating for the age of content, as well as how augmented reality is driving business reality.