Insight into how MENA's senior creatives are navigating 2021, as well as the new era of conversation for business in the region. Sessions also look at how the industry is creating for the age of content, as well as how augmented reality is driving business reality.

18 mins

This session offers an in-depth analysis of themes and trends seen at Cannes Lions from MENA, as well as insightful statistics and comparison. Watch this session to help understand MENA's benchmark on the global creative stage.