Snap Inc. Presents Augmented Reality I Business Reality

Category: AUGMENTED REALITY | BUSINESS REALITY

AR is on its way to disrupt the way we live our lives, bringing together digital and physical experiences like never before. As a consequence, it has the power to redefine how brands engage with consumers from discovery to consideration to purchase and post purchase. Join Snap Inc and other leaders in the industry to hear how and why consumers are engaging with AR today and how Augmented Reality is helping drive Business Reality.

Sessions and Speakers:

Introduction: Jake Thomas, UAE Country Manager, Snap Inc

AR Consumer Report: Allan V Cook, MD, Deloitte Digital

Augmenting your Business with AR: Vishal Badiani, Creative Strategy Lead, Snap Inc.

Augmented Business:

Stanislas Brunais, Head of Marketing, Ounass

Farimah Moeini, Head of Retail, e-Com & Travel, MENA, Snap Inc.


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AR is on its way to disrupt the way we live our lives, bringing together digital and physical experiences like never before. As a consequence, it has the power to redefine how brands engage with consumers from discovery to consideration -to purchase and post purchase. Join Snap Inc. and other leaders in the industry to hear how and why consumers are engaging with AR today and how Augmented Reality is helping drive Business Reality.

10 mins

The camera is no longer simply a piece of hardware that captures moments. It’s now a powerful piece of software, which people are using to unlock interactive and immersive digital experiences which are not only entertaining and shareable, b...