Snap Inc. Presents Augmented Reality I Business Reality

Talent: Vishal Badiani - SNAP INC.

Category: AUGMENTED REALITY | BUSINESS REALITY

The camera is no longer simply a piece of hardware that captures moments. It’s now a powerful piece of software, which people are using to unlock interactive and immersive digital experiences which are not only entertaining and shareable, but which grab attention, offer real value and are remembered. In a world where the real battleground for marketers is consumer attention, AR and its unlimited capabilities reshapes how businesses can connect, engage and storytell.

First aired: Tuesday 5th October
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AR is on its way to disrupt the way we live our lives, bringing together digital and physical experiences like never before. As a consequence, it has the power to redefine how brands engage with consumers from discovery to consideration -to purchase and post purchase. Join Snap Inc. and other leaders in the industry to hear how and why consumers are engaging with AR today and how Augmented Reality is helping drive Business Reality.

38 mins

AR is on its way to disrupt the way we live our lives, bringing together digital and physical experiences like never before. As a consequence, it has the power to redefine how brands engage with consumers from discovery to consideration to ...