TikTok Presents Breaking the Glass Ceiling in MENA's Creative Industry

Talent: Lucy Harvey - HILL & KNOWLTON STRATEGIES, Yasmina Boustani - IMPACT BBDO, Maian Alken - TBWA/RAAD

Category: SEE IT BE IT

Previous participants of the Dubai Lynx See It Be It programme talk about the challenges they have faced on their path to senior creative roles - and how MENA agency management can help better support women to achieve leadership positions.

First aired: Tuesday 5th October

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Sessions examining how the region can stop perpetuating negative gender stereotypes in advertising and the importance of agency structures in combating this. Hear from women who attended the Dubai Lynx See It Be It programme about combating challenges to achieve senior creative roles.

33 mins

Examining how the region can stop perpetuating negative gender stereotypes in advertising and the importance of agency structures in combating this.